What is your core market? How do you build this foundation of patients? We explore this concept and more in our latest episode of Dental Marketing Mastery.
Podcast Highlights:
Understanding your core market
Getting to this market before your competitors
Patient families
How your core market produces 11x more ROI than any other market
Finding the marketing mediums to reach this core
The folly of doing online-only marketing
How your online reviews affect you Managing your online reviews
Online scheduling now mandatory
How online scheduling affects new and existing patients
The five channels you need to invest in
The staples of dentistry
Promoting staples before the fancy stuff
Where to put your budget while claiming your market