How do you continue to claim your local market? How is your competition promoting? What markets have opened up? How do these markets respond to dental advertising? We discuss all of this and more in part 3 of claiming your market.
Main competition
Recovering from the recession
How much did dentistry lose during the recession?
How did our clients beat the main dental market by 25%?
The market that opened up after the recession
What your competition will NOT be promoting
Budget allocation… again!
Being too busy
Fixing capacity for new patientsÂ
Different business models for dentistry
The impact of marketing and non-marketing
DSO practice ownership
DSO practice scaling
Which half of the market are you marketing to?
How will these markets respond to different advertising
How to avoid alienating the top half of the market