Which marketing efforts are generating a return? How can you tell? In this episode, Howie discusses ROI, short term vs. long term returns, tracking, the marketing bell curve, and more!

Podcast Highlights:

• Finding out which marketing efforts created patients
• ROI can be difficult to track
• Offline Marketing ROI
• First-Level ROI
• New Patient Lifetime ROI
• The Radio?
• Offline traffic drives online traffic
• Referral sources
• Call tracking
• Referral chains
• First-level ROI is short-sighted!
• The marketing bell curve
• Mail list cross referencing
• Getting staff to accurately track source fields

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InstructorMark DIlatushDr Frank CarterDenise CiardelloJanice JanssenLaura RussellBonnie PughLaci PhillipsSandy PardueDr. Robert HenkelSusan GunnDr Andrew RomanLaura RussellRita ZamoraLisa MergensJess MevellecJoe BajornasMary Beth BajornasVivek KinraSamad Rafe SyedWendy MartinezSal Khan

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