This podcast ties together the topics of multiple past podcasts. Listen as Howie Horrocks and Mark Dilatush connect the dots between overcapacity, pre-appointing, and promoting your practice on price.
Podcast Highlights:
Scenario: start with a price deal and pre-appoint everyone, filling the schedule
The illusion of security based on that full schedule
The issue of what type of patients takes up all the appointments
What happens to your growth when you reach overcapacity
Two big problems this situation creates
How to avoid this slippery slope
How to reverse the slide if you’ve already started
What about if you don’t promote on price but do pre-appoint hygiene?