We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.
Podcast Highlights:
Sending the right message to consumers
Avoiding before/after photos
The challenges of promoting dental implants
Correctly using pictures and testimonials
Google AdWords for dental implants
Knowing whether or not you are in a competitive market
Utilizing the correct media types
Who should manage these campaigns?
Combining your practice’s marketable attributes with implants