In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself.
Podcast Highlights:
Educating patients on the benefits of dental implants
Using Google Adwords, Facebook, and direct mail to inform
Understanding passive vs. aggressive marketing
The challenges of online search engines for implant patients and price shopping
Implementing alternate, less-costly search terms to reduce online advertising costs
Tapping into the anger of denture patients who might be prime for dental implants
The benefits of targeting by age
Patients of record as a valuable source of referrals for implant patients