This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year. 

Podcast Highlights: 

• What questions to ask/answer
• Determining goals for growth
• What’s your current capacity?
• Taking stock of current marketing assets
  • websites
  • internal marketing
  • positioning
  • external marketing
  • reviews
  • online scheduling
• Prioritization
  • What’s not working?
  • What needs the most help?
• Budget allocation
• Online versus offline marketing
• The influence of your location
• Monitoring results

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InstructorMark DIlatushDr Frank CarterDenise CiardelloJanice JanssenLaura RussellBonnie PughLaci PhillipsSandy PardueDr. Robert HenkelSusan GunnDr Andrew RomanLaura RussellRita ZamoraLisa MergensJess MevellecJoe BajornasMary Beth BajornasVivek KinraSamad Rafe SyedWendy MartinezSal Khan

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