In this episode, we continue our discussion of Google Adwords and PPC in general. We discuss high volume vs. quality searches, effective landing pages, the economy of language, and more!

Podcast Highlights:

• Website optimization
• SEO specialists
• The foundations of PPC
• Keywords for high volume patients
• Keywords for high quality patients
• Effective landing pages
• Understanding the searcher’s mentality
• Economy of language
• Analyzing your PPC budget before diving in

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InstructorMark DIlatushDr Frank CarterDenise CiardelloJanice JanssenLaura RussellBonnie PughLaci PhillipsSandy PardueDr. Robert HenkelSusan GunnDr Andrew RomanLaura RussellRita ZamoraLisa MergensJess MevellecJoe BajornasMary Beth BajornasVivek KinraSamad Rafe SyedWendy MartinezSal Khan

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