A top 10? From us? Yep! In this episode of Dental Marketing Mastery, we answer the question, “what tanks your marketing?” We then discuss understanding data can help you set realistic expectations with your marketing and produce great results.

Podcast Highlights:

• Hello to our listeners from Australia!
• How do dentists get in the way of their own advertising results?
• #1: Expecting everything… TODAY (time)
  • Market penetration
  • “A 27 year overnight success!”
  • Understanding the marketing bell curve
  • How many impressions do you need to make?
• #2: Transparency with what works and what doesn’t
  • Feelings vs. statistics
  • The start and stop mentality
  • Result tracking, call tracking
• #3: Having unrealistic expectations
  • How to set realistic expectations with data
  • Understanding market penetration
  • Quality of patients vs. quantity of patients

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InstructorMark DIlatushDr Frank CarterDenise CiardelloJanice JanssenLaura RussellBonnie PughLaci PhillipsSandy PardueDr. Robert HenkelSusan GunnDr Andrew RomanLaura RussellRita ZamoraLisa MergensJess MevellecJoe BajornasMary Beth BajornasVivek KinraSamad Rafe SyedWendy MartinezSal Khan

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