Continuing our series on promoting niche dentistry, we go over Invisalign® and Six Month Smiles®. What message do you send? Who is your target market? Why? In this episode, we show you how to communicate these services and give tips on executing these campaigns.

Podcast Highlights

• Invisalign® – a different beast
• Email josh@newpatientsinc.com if you have questions
• Convincing the public why you’re the right Invisalign® provider
• Which crowd wants Invisalign®?
• How do you promote Invisalign®?
• Making first impressions
• Making appointments convenient for patients
• Veneers
• Making instant orthodontics easy to explain
• Good dental marketing makes patients ask more than “do you take my insurance?” 
• Communicating 6 month smiles
• Starting with existing patients
• When patients don’t know what you don’t tell them
• Search Engine Marketing
• Landing Pages
• Complimentary Offers

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InstructorMark DIlatushDr Frank CarterDenise CiardelloJanice JanssenLaura RussellBonnie PughLaci PhillipsSandy PardueDr. Robert HenkelSusan GunnDr Andrew RomanLaura RussellRita ZamoraLisa MergensJess MevellecJoe BajornasMary Beth BajornasVivek KinraSamad Rafe SyedWendy MartinezSal Khan

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