In this episode, Mark and Howie go over Direct Mail marketing, what results you can expect, how to get the most out of mail, and why it is still the best medium for dental advertising.
Podcast Highlights:
Old is cool again
Direct mail never stopped being the lowest risk ad medium
What results should you expect from direct marketing?
The mail return for the average dentist
The mail return for dentists in competitive areas
Steady stream of higher-than average customers in the market you serve
The marketing foundations you need
Finding your mail results
Patients per address
Dentistry rebound
Making decisions on poor, incomplete, or missing information