In our latest podcast, Mark Dilatush and Howie Horrocks talk about dental implants and how to entice new potential dental implant patients, without focusing on the implant itself. 

Podcast Highlights: 

• Educating patients on the benefits of dental implants
• Using Google Adwords, Facebook, and direct mail to inform
• Understanding passive vs. aggressive marketing
• The challenges of online search engines for implant patients and price shopping
• Implementing alternate, less-costly search terms to reduce online advertising costs
• Tapping into the anger of denture patients who might be prime for dental implants
• The benefits of targeting by age
• Patients of record as a valuable source of referrals for implant patients