This week, join Mark Dilatush with special guest Lee Buzard, NPI’s VP of Professional Relations, as they explain how they develop marketing plans for the upcoming year. 

Podcast Highlights: 

  • What questions to ask/answer
  • Determining goals for growth
  • What’s your current capacity?
  • Taking stock of current marketing assets
    • websites
    • internal marketing
    • positioning
    • external marketing
    • reviews
    • online scheduling
  • Prioritization
    • What’s not working?
    • What needs the most help?
  • Budget allocation
  • Online versus offline marketing
  • The influence of your location
  • Monitoring results

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