In this episode, Howie and Mark talk about your competition. Who are they? How are they promoting their practices? Why does it matter? You can either ignore it, or exploit it to your advantage! Learn how to set yourself apart.

 

Podcast Highlights:

  • Niche vs. price
  • Positioning in the local market
  • What sets you apart?
  • Financing
  • Convenience
  • Public relations assets
  • Technologies
  • Competitors too focused on low prices?
  • NOT using price in marketing to set yourself apart

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