Our 100th podcast! In this episode, we go over an important question: when should you focus on niche dentistry, and when should you not? Is it possible to over-niche? How does the state of dentistry, your budget, and your capacity affect this decision?

 

Podcast Highlights:

  • How to keep marketing momentum
  • Over-niching
  • Budget allocation
  • Handling capacity
  • Operatories
  • Review gating

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