In this episode of Dental Marketing Mastery, we talk about leads. What is a valuable lead? How do you get leads into the chair? How do you avoid missed opportunities, and more. 

Podcast Highlights:

• Leads vs. patients in the chair
• Defining a lead
• Missed appointments
• Converting leads into patients
• Why creating leads isn’t the end all be all
• Avoiding missed opportunities
• Why aren’t you following up?
• How to work your lead funnels
• Generating appointments and phone calls
• Cost per lead vs. cost per patient
• Knowing your marketing numbers
• Understanding the value of a lead