We continue our discussion of promoting dental implants with part 2! In part 2, we go a little deeper into sending the right message, using Google Adwords, doing market research, and managing your campaigns.

 

Podcast Highlights:

 

  • Sending the right message to consumers
  • Avoiding before/after photos
  • The challenges of promoting dental implants
  • Correctly using pictures and testimonials
  • Google AdWords for dental implants
  • Knowing whether or not you are in a competitive market
  • Utilizing the correct media types
  • Who should manage these campaigns?
  • Combining your practice’s marketable attributes with implants

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